Scarlett Moffatt had the world at her feet after bursting onto our TV screens.
The girl next door might have made her name on Gogglebox, but she actually made her first reality TV appearance in MTV’s Beauty School Cop Outs in 2013.
But it was alongside her parents on Gogglebox that she made her name – becoming quite possibly the most famous star to emerge from the Channel 4 show.
She reached the dizzying heights of hosting I’m A Celebrity’s spin-off show and joining Ant and Dec for Saturday Night Takeaway and earned a staggering £3 million in two years
However, it all went pear-shape as Scarlett lost her two most high-profile jobs in quick succession and was was embroiled in a series of controversies.
Here is the spectacular rise and fall of Scarlett Moffatt.
Scarlett was working at Asda when she auditioned for Gogglebox and only agreed to do it to help her friend out who worked on the show.
She was first filmed on the sofa during the third series in 2014 alongside mum Betty and dad Mark – with their payment being just £50 and a takeaway.
With her infectious personality and witty one liners, viewers immediately took a shine to Scarlett and she became one of the stand-out stars of the show.
It was also Scarlett’s occasional confusion over certain subjects, including once mixing up Nelson Mandela with Uncle Ben, that show bosses loved to air.
However, Scarlett has since blasted show bosses for making her look “thick as s***”.
Scarlett claimed that by only showing short clips of her on the shows, it deliberately made her look less intelligent.
Speaking on her new BBC Radio 1 Podcast, Scarlett said: “I was a professional couch potato, you’re making it sound easy.
“It was actually very difficult. Don’t take the mick. Do you know what was difficult?
“For example, you know Downton Abbey, we used to have to watch Downton Abbey, but ten minutes of it…
“I’d never watched Downton Abbey, like a full episode, and they show us ten minutes of like a man bleeding from the mouth and then I’m like, what’s going on? What’s happening? Who’s this?”
After entertaining the nation for two years, Scarlett left County Durham to head out to Australia for I’m A Celebrity.
With filming on rival shows banned, Scarlett quit Gogglebox to take her place in the jungle alongside the likes of Carol Vorderman and Larry Lamb.
Scarlett started the 16th series of the show with as a relative unknown, with a much smaller fan base than most of her rivals, but quickly became a household name.
Her determination to complete any Bushtucker Trial or challenge put in front of her and hilarious interactions with her campmates led her to victory.
Scarlett was voted Queen of the Jungle by the British public – and was so popular she was invited back the following year to host spin-off show Extra Camp alongside runner-up Joel Dommett and Joe Swash.
Presenting golden girl
After being crowned queen, Scarlett gave up her radio presenting job at Capital Breakfast on Capital North East to build her impressive TV portfolio.
Huge opportunities came rolling in, with Scarlett’s natural humour and relatable charm winning her a coveted backstage presenting role at the National Television Awards 2017.
The blossoming TV star appeared on Celebrity Juice, First Dates, Through The Keyhole and landed her first major presenting role on the revived version of Streetmate on Channel 4 in 2017.
While the show lasted just one 15-episode series before it was quietly shelved once more, the biggest role of her career was just around the corner.
After impressing Ant McPartlin and Declan Donnelly in the jungle, the Geordie duo got her on board as a co-presenter on Saturday Night Takeaway.
At the time, she gushed: “I’ve watched Saturday Night Takeaway with my family for as long as I can remember, I’m such a huge fan.
“So to be part of one of the biggest entertainment shows out there, with two of my all-time TV heroes Ant and Dec, is an absolute dream.”
Scarlett was part of the ITV prime-time show for two series, and even slept with a picture of herself with Ant and Dec next to her bed.
Speaking about the snap, she once said: “It’s a picture of me as Mary Poppins. It even beats me in the jungle, like the highlight of my working life.
“To do the Saturday Night Takeaway finale  in Disney World, honestly, was my dream.
“So every morning when I wake up and see that photo, I’m like, ‘I’m living my dream’.”
Weight loss DVD scandal
Scarlett was embroiled in controversy when she was accused of lying about how she dropped three stone for her lucrative fitness DVD, Scarlett’s SuperSlim Me Plan in March 2018.
The reality TV star plunged from a size 18 to a svelte 8 in 2016, making £100,000 in the process, by claiming to have restricted herself to a 1,200-calorie a day diet and fitness regime.
However, while she claimed to have stuck to the healthy diet and incorporated exercise into her daily routine, the reality was that she’d been driven to breaking point.
She actually attended a brutal fitness camp in Switzerland where she would work out for six hours per day and ate just 600-700 calories per day to achieve her slimline eight stone figure.
In fact Scarlett did hours of rigorous workouts and even going to an ultra-tough boot camp in Switzerland to shed the weight.
A spokesperson for Scarlett confirmed hat she had attended a boot camp, stating: “She did go to a boot camp and it was a horrid experience.
“She had to weigh herself every day and was put on a very low-calorie diet — but she categorically did not take any [diet] pills.’’
The DVD, which came out on Boxing Day 2017 just two weeks after she won I’m A Celebrity, was a big money spinner and flew to the top of the charts.
Scarlett embarked on a promotional tour, telling media a fake version of how she’d lost three stone through healthy means.
But the producers of her DVD demanded their £100,000 back after she regained the weight less than a year after its publication, sparking a long back-and-forth between their legal teams.
Losing her dream jobs
Hard-working Scarlett earned a staggering £3m in just two years and enjoyed the fruits of her labours.
She splashed out £300,000 on a luxury house for herself and also helped her parents pay for their home with her mind-Goggling earnings.
However, her Saturday Night Takeaway future was put in jeopardy when Ant McPartlin drunkenly crashed his car in March 2018, just three weeks before the big series finale.
Plans for Takeaway 2019 were scrapped so Ant could focus on getting sober, so Scarlett missed out on the chance to revive her dream job in 2019.
In July 2019, Scarlett announced that she was stepping down from hosting Extra Camp to focus on a new project with her family – more on that later.
Scarlett said she quit the show because it was interfering too much in her family Christmasses and was replaced by Emily Atack.
“It was a conscious decision because I’ve been in Australia for the past three years and you only get back home a couple of days before Christmas,” Scarlett insisted.
“Also, because I’ve just been to Namibia for six weeks filming a new show with my family called The British Tribe Next Door, I just really wanted to be at home this year.”
Scarlett faced another knockback in November that year when she was dropped from her “dream job” on Saturday Night Takeway.
An ITV spokesman said: “Scarlett Moffatt won’t feature as a contributor in the 2020 series of Saturday Night Takeaway.
“We thank Scarlett for all of her hard work on the show and will announce details of the new series nearer transmission”
An ITV source added: “Show bosses are planning lots of new and exciting features for the 2020 series alongside the return of viewer favourites.
“Scarlett Moffatt won’t feature in the new series but she’s not being replaced. It will be just Ant and Dec and Stephen Mulhern who will return to host Ant vs Dec.
“Scarlett did a great job on the series and we thank her for all her hard work but sadly the new series doesn’t have room for her on screen role.”
Accused of taking advantage
Scarlett’s reputation was further diminished when she was accused of taking advantage of the small business by asking for a customised version of their signature tulle skirt in July 2019.
The former Gogglebox star allegedly promised “lots of posts” of coverage in return for the free £150 skirt, but did not even wear it to the event she claimed to want it for.
The owner of start-up MySuitcase Boutique claimed she’d heard radio silence from Scarlett after posting her the garment, and had been blocked and ‘ghosted’ by the TV personality.
In response, Scarlett deleted her entire Twitter, then returned to Instagram a day later to explain herself.
“I’ve been super busy and intended to wear the MySuitcase Boutique but instead will be returning the skirt,” she told her followers.
“Also I get so busy and bombarded with admin if anyone needs to message me just DM me. I’ll start and sort my messages and not be so crap at admin,” she promised.
She added: “I don’t Google my name and knew none of this until today. Massive apologies to MySuitcase Boutique.”
‘Racist’ TV comeback
In 2019, the whole family were back on our screens for controversial Channel 4 series The British Tribe Next Door, where they lived alongside the Himba tribe in Namibia for four weeks.
Scarlett and her family were plucked from the UK and placed into a replica of their terraced family home slap bang in the middle of a remote Namibian village.
The Moffatt family were kitted-out with 20,000 possessions, running water and WiFi – with the nomadic Himba tribe forced to watch them enjoying their luxuries.
In one particularly uncomfortable scene, Scarlett asked if anyone wanted her leftover crusts, while the Himba people milked goats and ate porridge outside.
One of the tribesman even admitted that he hated the concept of the Channel 4 show, asking: “We want livestock. What are we going to do with a house?”
However, the show was blasted for being a “racist cringe fest”, with 65 complaints made to Ofcom about the Moffatt family teaching the Himba tribe in Namibia how to iron and climb stairs.
While showing some of the women round their house, Scarlett insisted she didn’t have many things.
But one them said: “I find it very strange for one person to have many things. Scarlett doesn’t need that many things.”
While the women of the tribe are forced to walk 20 minutes to get water in the boiling heat, the Moffatts got it trucked in.
Fans were outraged to say the least by the new show, with many branding it misjudged, insensitive and crass.
In defence of the show, she tweeted: “We also left our friends a watering borehole to say thank you for the amazing friendships and experience we made and had.
“Let’s make judgements not from a book cover yeah,” she added. “I know majority of people (bar the people who are negative about everything) are going to love [the show].”
Amid the coronavirus lockdown, Scarlett has launched a new BBC Radio 1 podcast all about conspiracy theories, which has left some listeners scratching their heads.
She is joined by her police constable boyfriend Scott Dobinson, who takes a more sceptical view to the topics that will be covered in “Scarlett Moffatt Wants To Believe”.
Appearing on Loose Women to promote the podcast, Scarlett admitted that she believesshe was abducted by aliens.
One of her earliest memories was looking for crop circles in fields with her father with a notepad, and she was convinced she had found them.
She said when she was ten years old she saw a huge beam of light come into her bedroom, and then she had a dream about being abducted by aliens.
“I think they wanted us to think it was a dream, Scott seems to think that it was just a car headlight, and it probably was just a dream,” confessed Scarlett.
She is also convinced “time travel is real” and explained “the pyramids prove it,” adding that the speed of light has “exactly the same” co-ordinates for the Great Pyramid of Giza.
*Gogglebox airs on Fridays on Channel 4 at 9pm